UPDATE: Jun. 30, 2023, 3:45 p.m. EDT This list has been updated with the latest fitness deals ahead of Prime Day 2023.
Hoofing it to the local gym forcibly fell off during lockdown two summers ago. For many of us, it never made a comeback.
If you're still firmly in your "working out at home" era, July is a great month to score fitness equipment on sale to continue building that home gym. Fourth of July sales almost always overlap with the early-to-mid July time frame that Amazon has carved out for its annual Prime Day event, which takes place on July 11 and 12 in 2023.
We've perused these Fourth of July and early Prime Day sales to compile a running list of the best fitness deals, from actual equipment like indoor exercise bikes and treadmills to Apple Watches to massage guns. We'll be updating the list regularly through the end of Prime Day —so if Peloton has a sale, you'll find it here.
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price.
Our top pick

Why we like it
ProForm's premium indoor cycling bike isn't much cheaper than a Peloton at full price. But at more than half off during ProForm's Fourth of July sale, you could buy one for yourself and one for a friend for less than the price of one $1,445 Peloton. The Studio Bike Pro features a 22-inch touchscreen (the same as a Peloton) where you can access a huge library of trainer-led content from biking to strength training to yoga classes.
More exercise bike deals
Oversized Bike Seat for Peloton Bike & Bike+(opens in a new tab) — $39.99
$49.99(save $10)Crostice Fan Compatible with Peloton Bike & Bike+(opens in a new tab) — $21.99
$29.99(save $8)Nautilus U618 Upright Bike(opens in a new tab) — $399
$699(save $300)ProForm Carbon CX(opens in a new tab) — $299
$599(save $300)Schwinn Fitness Recumbent Bike(opens in a new tab) — $549
$699(save $150)Schwinn Fitness Upright Bike(opens in a new tab) — $393.99
$699(save $105.01)Sunny Health & Fitness Synergy Series Indoor Cycling Bike(opens in a new tab) — $449.98
$649.99(save $200.01)
Treadmill and elliptical deals
Bowflex BXT8J Treadmill(opens in a new tab) — $1,299.99
$1,599.99(save $300)Niceday Elliptical Machine(opens in a new tab) — $449.99
$799.99(save $350)NordicTrack Commercial 9.9 Elliptical(opens in a new tab) — $999
$1,499(save $500)NordicTrack FS10i Elliptical (opens in a new tab)— $1,299
$1,999(save $700)Sunny Health & Fitness Magnetic Rowing Machine(opens in a new tab) — $209.97
$399(save $189.03)ProForm Sport 5.5 Treadmill(opens in a new tab) — $699.99
$899.99(save $200)ProForm Carbon EL(opens in a new tab) — $599.99
$799.99(save $200)
Rowing machine deals
Echelon Row(opens in a new tab) — $849.99
$999.99(save $150 with code SUMMER15)ProForm 750R Rower(opens in a new tab) — $499.98
$699.99(save $200.01)
Home gym equipment deals

Why we like it
Why buy a whole set of dumbbells when you can just buy one? The Bowflex SelectTech 552 dumbbells can be adjusted to 15 different weights, saving you a ton of space in your home gym. Integrated JRNY tech also counts your reps for you and can check your form with the help of a smartphone or tablet camera.
More home gym equipment deals
Bosu Sports Balance Trainer(opens in a new tab) — $89.99
$119.99(save $30)Bowflex Max Trainer M9(opens in a new tab) — $1,699.99
$1,999.99(save $300)Bowflex SelectTech Stand with Media Rack(opens in a new tab) — $129
$179.99(save $50.99)Bowflex SelectTech 2080 Barbell with Curl Bar(opens in a new tab) — $449
$599.99(save $150.99)Bowflex Blaze Home Gym(opens in a new tab) — $899.99
$1,099(save $199.01)Hydrow On the Mat Workout Kit(opens in a new tab) — $99.99
$179.99(save $80)NordicTrack Fusion CST(opens in a new tab) — $999
$1,999(save $1,000)Renpho Smart Jump Rope(opens in a new tab) — $16.14
$22.98(save $13.85 with Prime)Tempo Move(opens in a new tab) — $395
$495(save $100)
Exercise mirror deals
Echelon Reflect(opens in a new tab) — $849.99
$999.99(save $150 with code SUMMER15)Echelon Reflect Touch(opens in a new tab) — $1,274.99
$1,499.99(save $225 with code SUMMER15)Tempo Studio(opens in a new tab) — $1,695
$2,495(save $800)
Massage gun deals
Hypervolt Go 2(opens in a new tab) — $115.99
$199(save $83.01)Hypervolt 2(opens in a new tab) — $199
$299(save $100)Renpho Active Massage Gun(opens in a new tab) — $64.99
$89.99(save $25 with on-page coupon)Theragun Prime(opens in a new tab) — $299
$349(save $50)Theragun Elite(opens in a new tab) — $319
$399(save $80)Theragun Pro(opens in a new tab) — $425
$599(save $174)
Fitness tracker deals
Apple
Apple Watch Series 8 (45mm, GPS)(opens in a new tab) — $359
$429at Amazon (save $70)🔥Apple Watch Series 8 (45mm, GPS)(opens in a new tab) — $359
$429at Walmart (save $70)🔥Apple Watch SE second generation (44mm, GPS + cellular)(opens in a new tab) — $249.99
$269.99at Amazon (save $20)Apple Watch SE first generation (40mm, GPS)(opens in a new tab) — $149
$279at Walmart (save $130)Apple Watch Nike SE first generation (40mm, GPS)(opens in a new tab) — $149
$279at Walmart (save $130)Apple Watch SE first generation (44mm, GPS)(opens in a new tab) — $179
$309at Walmart (save $130)Buy two, get $300 off on Apple Watches at AT&T(opens in a new tab)
Garmin
Garmin Venu Sq(opens in a new tab) — $119
$199.99(save $80.99)Garmin Vivoactive 4s(opens in a new tab) — $189.99
$249.99(save $60)Garmin Instinct(opens in a new tab) — $174.90
$249.99(save $75.09)Garmin Forerunner 245 Music(opens in a new tab) — $200.05
$349.99(save $149.94Garmin Forerunner 945(opens in a new tab) — $419
$499.99(save $80.99)Garmin Fenix 6 Pro(opens in a new tab) — $439.99
$599.99(save $160)
Fitbit
Check back for Fitbit deals as they pop up ahead of Prime Day.