Prime Day

Score fitness equipment on sale thanks to early Prime Day deals and Fourth of July sales

Still in your "working out at home" era two years later? Same.
By Leah Stodart and Dylan Haas  on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
Person riding indoor cycling bike in home
You have several options for a new workout machine in the $300 to $600 range. Credit: ProForm

UPDATE: Jun. 30, 2023, 3:45 p.m. EDT This list has been updated with the latest fitness deals ahead of Prime Day 2023.

Hoofing it to the local gym forcibly fell off during lockdown two summers ago. For many of us, it never made a comeback.

If you're still firmly in your "working out at home" era, July is a great month to score fitness equipment on sale to continue building that home gym. Fourth of July sales almost always overlap with the early-to-mid July time frame that Amazon has carved out for its annual Prime Day event, which takes place on July 11 and 12 in 2023.

We've perused these Fourth of July and early Prime Day sales to compile a running list of the best fitness deals, from actual equipment like indoor exercise bikes and treadmills to Apple Watches to massage guns. We'll be updating the list regularly through the end of Prime Day —so if Peloton has a sale, you'll find it here.

Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price.

Our top pick

Why we like it

ProForm's premium indoor cycling bike isn't much cheaper than a Peloton at full price. But at more than half off during ProForm's Fourth of July sale, you could buy one for yourself and one for a friend for less than the price of one $1,445 Peloton. The Studio Bike Pro features a 22-inch touchscreen (the same as a Peloton) where you can access a huge library of trainer-led content from biking to strength training to yoga classes.

More exercise bike deals

Treadmill and elliptical deals

Rowing machine deals

Home gym equipment deals

Why we like it

Why buy a whole set of dumbbells when you can just buy one? The Bowflex SelectTech 552 dumbbells can be adjusted to 15 different weights, saving you a ton of space in your home gym. Integrated JRNY tech also counts your reps for you and can check your form with the help of a smartphone or tablet camera.

More home gym equipment deals

Exercise mirror deals

Massage gun deals

Fitness tracker deals




Check back for Fitbit deals as they pop up ahead of Prime Day.

More in Prime Day, Fitness Tech, Fitness Equipment

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Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Senior Shopping Reporter at Mashable. She covers shopping trends, gift ideas, and products that make life easier, specializing in vacuums, TVs, and sustainable swaps. She graduated from Penn State University in 2016 and is watching horror movies or "The Office" when she’s not shopping online herself. You can follow her on Twitter at @notleah(opens in a new tab).

author photo
Dylan Haas
Lead Shopping Reporter

Dylan Haas is a Lead Shopping Reporter for Mashable, where he covers all things gaming, pets, fitness, and sleep. Before joining the team at Mashable, Dylan received a B.A. in Communications from Pace University and contributed to publications like Paste Magazine, Bandsintown, and others following a brief stint as a Marketing and Management Assistant in the music industry.

When he's not writing or testing products, you can find Dylan playing lots of video games, working out, spending time with loved ones (especially his dog, Stevie), or watching reality TV. Follow him on Twitter at @iamdylanhaas(opens in a new tab), or send him an email at [email protected]

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