Prime Day 2023 isn't here yet, but the deals aren't waiting

As if Amazon would actually wait until Prime Day to release Prime Day deals.
By Leah Stodart and Haley Henschel  on 
All products featured here are independently selected by our editors and writers. If you buy something through links on our site, Mashable may earn an affiliate commission.
Prime Day is officially July 11 through 12, but the deals won't wait until then.
Amazon opened early access to select Prime Day deals upon announcing official dates for Prime Day 2023. Credit: Bob Al-Greene / Mashable

UPDATE: Jun. 30, 2023, 3:30 p.m. EDT This post has been updated to reflect current sale prices across several categories ahead of Prime Day.

We all know someone who refers to their entire birth month as their birthday. That's kind of how Amazon treats Prime Day.

On June 21, Amazon announced that Prime Day 2023 will start on July 11 at 3 a.m. ET and run through the end of July 12, which lines up with the familiar early-week, mid-July time slot that we've gotten used to since Prime Day outgrew its original single-day nature. New deals will drop every 30 minutes throughout that Tuesday and Wednesday.

Other deals, however, are already dropping. Like now.

Announcement day doubled as kickoff day for early access to select Prime Day deals(opens in a new tab). Some are invite-only (like this $99.99 43-inch Amazon Omni 4K Fire TV(opens in a new tab)) and many are only available to Prime members(opens in a new tab) — kind of the whole point. However, live sales from many big brands (like the Apple and Roborock deals below) that precede Prime Day aren't officially associated with the early event and don't require a Prime membership to unlock the deal.

We're tracking the best early Prime Day deals at Amazon below and refreshing the list constantly.

If you're looking to compare prices at competing sales from Walmart, Best Buy, and Target, we're tracking those, too.

Note: All newly added deals are marked with a , while deals with a 🔥 have dropped to an all-time low price. Amazon's exclusive invite-only deals are marked with a 📨.

Amazon device deals

Why we like it

Amazon's 2021 version of the Echo Buds is a solid AirPod alternative thanks to its active noise cancellation feature that can help drown out unwanted background noise without making things too quiet. The earbuds also allow for customizable EQ, and work with other voice assistants like Siri and Google (not just Alexa). Ahead of Prime Day, you can snag a pair for just $84.99, $55 off the original price.

Echo devices

Fire Tablets


Amazon subscriptions

WiFi systems

Apple deals

Why we like it

The most recent 10.2-inch iPad — just iPad — is well under $300 and at its lowest price ever with its 24% discount at Amazon, making it approachable for anyone who definitely wants an Apple tablet but wants to avoid Pro prices. The 9th generation iPad features upgrades like the speedier A13 Bionic chip, a True Tone display, and a better front-facing camera for crispier FaceTiming. As always, it works with the first-generation Apple Pencil.




Apple Watches

Vacuum deals

Why we like it

Roborock just released their new S8 Series robot vacuums in spring 2023, so we're psyched to see them on sale already. Compared to one of our previous-favorite hybrids, the S7, the S8 introduces AI-powered obstacle avoidance, amped suction power, and dual roller brushes underneath. Roborock says that those last two improvements lead to a 30% increase in hair pickup. The "plus" version also includes a self-empty dock that holds at least two months' worth of debris before you have to empty it.

More robot vacuum deals

Cordless vacuum deals

TV deals

Why we like it

You can't not take advantage of Amazon's flagship 4K TV being under $100 — that's an unbelievably rare price for a 43-inch 4K model from any brand. (If you're one of the lucky Prime members who has this invite-only deal unlocked, you'll make it work.) The Omni is the smoothest way to experience Amazon's crowd-favorite Fire TV platform and intuitive app navigation. The two larger Omni sizes get particularly good marks for their crisp HDR handling due to their support for Dolby Vision.

More TV deals

Headphones and earbuds deals

Why we like it

We know, we know, another invite-only deal, but Amazon made them extra exclusive for a reason. At $89.95, these JBL headphones are $10 cheaper than they've ever been, making them by far some of the cheapest headphones that offer up to 50 hours (!!!) of battery life.

Note: AirPods and Echo Buds deals can be found under the Apple and Amazon device deals sections respectively.



Gaming deals

Why we like it

Amazon already has the Xbox Series X Diablo IV Bundle on sale for $10 off. $10 off of a $500-something console isn't huge monetarily, but it's pretty significant in terms of timing — the highly-anticipated game just came out at the beginning of June and the standalone version itself hasn't even been on sale yet.

More console deals

Gaming monitors and gaming laptops

Gaming controllers, headsets, and microphones

Pet deals

Why we like it

Out of all the automatic litter boxes we've looked into, the Petkit PuraX is the best one for skittish cats: "Its ergonomic shape more closely follows the traditional enclosed litter box that fraidy cats may find more approachable, with a flat top for potential storage or cat naps," writes Mashable senior shopping reporter Leah Stodart. Controlled via a mobile app (with multiple cleaning modes), it features a built-in deodorizing system and a large, seven-liter waste container that can fit cats up to 18 pounds.

More pet tech deals

GPS and health trackers

Grooming tools and lint-rolling accessories

Self-cleaning litter boxes and enclosures

Pet DNA test deals

For dogs

For cats

Pet bed deals

Kitchen deals

Why we like it

Another of Amazon's seriously impressive invite-only deals, the internet's favorite sparkling water maker can add some fizz to the flavor of your choice and save a few bottles or cans along the way. SodaStream's spring 2023 release, the E-Terra, rocks a new interface with three settings of electronic carbonation control and lights up when bubbling.

Air fryers and multicookers

Coffee makers

Other kitchen deals

Luggage deals

Why we like it

You shouldn't have a hard time distinguishing your suitcase from other luggage on the carousel with this subtly-cosmic piece. The iridescent black version of American Tourister's largest Moonlight hardside spinner is 28 inches and expandable to maximize packing space. Amazon's deal also beats American Tourister's own website: (opens in a new tab)This color is no longer available there, and the other 28-inchers are only on sale for $153.99.

More luggage and bag deals

More in Amazon, Prime Day

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Frequently Asked Questions

If you finagle it right, shopping during Prime Day could technically be free for you — or at the least, extra discounted. You can do this by scoring a free credit, and there are a few ways to do so. The best one goes like this: Now through 11:59 p.m. PDT on July 7, Prime members will receive a $15 credit just for downloading and uploading a photo to the Amazon photos app(opens in a new tab).

Does Walmart have a Prime Day sale?

Yes! Walmart doesn't pass up an opportunity to compete. In 2023, Walmart is holding Walmart+ Week between Monday, July 10 at 12 p.m. ET until Thursday, July 13 at 7 p.m. ET — opening a day before and spanning a day past Prime Day. The first 24 hours of deals will be open exclusively to members of its Walmart+ subscription service before everyone else can start shopping at noon ET on Tuesday, July 11.

Leah Stodart
Leah Stodart
Senior Shopping Reporter

Leah Stodart is a Senior Shopping Reporter at Mashable. She covers shopping trends, gift ideas, and products that make life easier, specializing in vacuums, TVs, and sustainable swaps. She graduated from Penn State University in 2016 and is watching horror movies or "The Office" when she’s not shopping online herself. You can follow her on Twitter at @notleah(opens in a new tab).

Mashable Image
Haley Henschel

Haley is a Mashable shopping reporter based in Chicago. Before joining the team, she covered politics for The Milwaukee Journal Sentinel, wrote about exotic pet ownership for the Wisconsin Center for Investigative Journalism, and blogged for several Jersey Shore stars. In her free time, she enjoys playing video games and hanging out with her parrot (Melon) and dog (Pierogi). You can follow her on Twitter at @haleyhenschel(opens in a new tab) or reach her via email at [email protected](opens in a new tab).

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